Corporate Executive Board in collaboration with the ISBM:

2008 Marketing Research Conference: Building Executive Confidence To Make Bold Decisions in B-to-B and B-to-C Market

June 26-27, 2008
Chicago, IL
Hotel InterContinental Chicago

Leading experts will focus on best practices to connect market researchers with decision makers to fuel better decision making. 

Some of those experts include:

•    Jeremy Bailensen, Director - Virtual Human Interaction, Stanford University
•    Christian Rohrer, Director - Customer Intelligence, eBay Incorporated
•    Eddie Kennedy, Strategic Director - Business Intelligence Group, Dow Chemical
•    Isaac Collazo, Vice President - Performance Strategy & Planning, InterContinental Hotel Group
•    Christopher Brown, Senior Vice President - Research, Pearson Curriculum Group
•    Ralph Oliva, Executive Director, Institute for the Study of Business Markets, Pennsylvania State University
•    Mark Kolligan, Vice President - Market Research & Customer Relations, CVS
•    Ed Bikales, Chief Executive Officer, Snippies, Incorporated

This workshop will provide you with a hands-on, interactive experience to help you explore how the principles of change management can be used to help you improve your communication upwards and downwards in the organization. You will walk away with practical tools that you can use immediately.

To Register

Please call the Corporate Executive Board Customer Service department at 212-339-0345 or visit www.conference-board.org/marketresearch. Please mention code EM2 when registering.

For more information

Corporate Executive Board
Customer Service Department
212-339-0345

Paula Dorminy or Gary Holler
Institute for the Study of Business Markets - ISBM
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802

Phone: 814-863-2782
Fax: 814-863-0413
Email: isbm@psu.edu