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Calendar of ISBM Events
This page gives the dates and locations of the ISBM events during 2008, along with links to description of the events. Also included are links to those ISBM course descriptions not presently scheduled for presentation in 2008.
Calendar of ISBM Events
ISBM Seminars and Conferences are available for employees of ISBM Member firms. For information about these programs, please call the ISBM, 814-863-2782 or e-mail isbm@psu.edu.
Please Check Descriptions of All of Our Classes
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| 2008 Events | ||
|---|---|---|
| Date | Event | Location |
| April 30 |
ISBM Brand Consortium |
Chicago, IL |
| June 10-11 |
Customer Value Management in Business Markets Seminar |
Evanston, IL |
| June 23 - 24 |
Advanced Negotiations Seminar |
Chigago, IL |
| July 23 |
New Product Consortium |
Pittsburgh, PA |
| August 6-7 |
ISBM Academic Conference |
San Diego, CA |
| August 20-21 |
ISBM Members Meeting |
State College, PA |
| August 21 |
ISBM Educators Consortium |
State College, PA |
| September 9-10 |
Customer Value Management in Business Markets Seminar |
Amsterdam, The Netherlands |
| September 25 - 26 |
Market Research for Business Markets: Methods for Managing, Buying, and Acting on Quality Market Research in B-to-B |
Pittsburgh, PA |
| September 30 - October 1 |
Integrated Marketing Communications |
Chicago, IL |
| October 15 - 16 |
Voice of the Customer in Business Markets |
Philadelphia, PA |
| November 5 - 6 |
Value and Pricing Strategy |
Philadelphia, PA |
View the events that were completed in 2008.
View the events that were completed in 2007.
Courses to be scheduled in 2008.
Course List
(All programs listed below are available as custom in-house programs.)
Advanced Negotiations Seminar
B-to-B Marketing: Strategies for Driving Growth and Profit
B-to-B Sales Force Management Seminar
Building Effective B-to-B Marketing Plans
Competitor Analysis and Intelligence
Creating and Managing Successful Strategic Alliances
Integrated Marketing Communications Seminar
Driving Customer Growth
Effective Marketing Across Countries, Customs, Cultures, and Currencies
Hiring and Developing a World Class B-to-B Sales
Force Seminar
Innovation for Practitioners
Key Account Management: Planning and Strategies Seminar
Managing Brand Equity in Business Markets
Planning Profitable B-to-B eBusiness Strategy Seminar
Portfolio Management for New Products
Power Tools for Marketing: Marketing Engineering Seminar
Rethinking Distribution Channels
Return on Marketing Investment: Measuring and Improving Marketing Effectiveness
Segmentation Marketing Seminar (Dr. Thomas)
Segmentation, Targeting, Positioning: Harvesting Customer Value Seminar (Dr. Lilien)
SmartPricing TM Seminar
Value and Pricing Strategy
Winning at New Products: Pathways to Profitable Innovation Seminar