Reading List

This page contains a selected reading book list covering topics of interest to business-to-business Marketing. Links to Amazon.com and Barnes & Noble.com are included.

ISBM Selected Reading Book List

Links take you directly to Amazon.com or Barnes&Noble.com.


	Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (Revised 2nd Edition) by Gary L. Lilien, Arvind Rangaswamy Softcover Edition (2004) with CD-ROM Trafford; Revised 2nd Edition, ISBN: 1412022525 Dimensions (in inches): 1.25 x 10.00 x 8.00
	Business Market Management: Understanding, Creating, and Delivering Value (2nd Edition) by James C. Anderson, James A. Narus Hardcover - 480 pages (2004) Prentice Hall; ISBN: 0130451878 Dimensions (in inches): 1 x 9.5 x 7.25
	Net Ready: Strategies for Success in the E-conomy by Amir Hartman, John Sifonis, John Kador, John Chambers Hardcover - 314 pages 1 edition (January 2000) McGraw-Hill; ISBN: 0071352422 Dimensions (in inches): 1.37 x 9.33 x 6.33
	Competitors: Outwitting, Outmaneuvering, and Outperforming by Liam Fahey Hardcover - 400 pages (October 1998) John Wiley & Sons; ISBN: 0471295620 Dimensions (in inches): 1.72 x 6.47 x 9.59
	The Sources of Innovation by Eric Von Hippel Paperback Reprint edition (July 1994) Oxford Univ Press; ISBN: 0195094220
	Product Leadership: Creating and Launching Superior New Products by Robert Gravlin Cooper Paperback - 336 pages (October 1999) Perseus Books; ISBN: 0738201561 Dimensions (in inches): 0.88 x 9.16 x 6.08
	Concurrent Marketing: Integrating Product, Sales, and Service by Frank V. Cespedes Hardcover - 307 pages (October 1995) Harvard Business School Press; ISBN: 0875844448 Dimensions (in inches): 1.16 x 9.50 x 6.36
	Portfolio Management for New Products by Scott J. Edgett, Elko J. Kleinschmidt, Robert Gravlin Cooper Hardcover - 230 pages (May 1998) Perseus Pr; ISBN: 0201328143 Dimensions (in inches): 0.89 x 9.47 x 6.36
	Winning at New Products: Accelerating the Process from Idea to Launch by Robert Gravlin Cooper Paperback - 358 pages 2nd edition (September 1993) Perseus Pr; ISBN: 0201563819 Dimensions (in inches): 0.98 x 9.17 x 6.14
	Electronic Commerce: A Manager's Guide by Ravi Kalakota, Andrew B. Whinston (Contributor) Paperback - 431 pages 2 edition (December 1996) Addison-Wesley Pub Co; ISBN: 0201880679 Dimensions (in inches): 0.70 x 9.22 x 6.27
	E-Business: Roadmap for Success (Addison-Wesley Information Technology Series) by Ravi Kalakota, Marcia Robinson, Don Tapscott Paperback - 378 pages 1 edition (June 1999) Addison-Wesley Pub Co (C); ISBN: 0201604809 Dimensions (in inches): 0.72 x 7.34 x 9.62
	New Rules for the New Economy: 10 Radical Strategies for a Connected World by Kevin Kelly Paperback - 192 pages (October 1999) Penguin USA (Paper); ISBN: 014028060X Dimensions (in inches): 0.44 x 8.03 x 5.32
	Out of Control: The New Biology of Machines, Social Systems and the Economic World by Kevin Kelly Paperback Reprint edition (May 1995) Perseus Pr; ISBN: 0201483408 Dimensions (in inches): 1.39 x 9.24 x 6.16
	Net Gain: Expanding Markets Through Virtual Communities by John Hagel, Arthur G. Armstrong Hardcover - 239 pages (March 1997) Harvard Business School Press; ISBN: 0875847595 Dimensions (in inches): 1.04 x 9.54 x 6.38
	The Innovator's Dilemma by Clayton M. Christensen Hardcover - 225 pages (June 1997) Harvard Business School Press; ISBN: 0875845851 Dimensions (in inches): 0.98 x 9.49 x 6.47
	Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold (Contributor), R. T. Marshak Hardcover - 360 pages (November 1998) Times Books; ISBN: 0812930371 Dimensions (in inches): 1.08 x 9.37 x 6.26
	Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro, Hal R. Varian Hardcover - 352 pages (November 1998) Harvard Business School Press; ISBN: 087584863X Dimensions (in inches): 1.32 x 9.50 x 6.65
	Working Knowledge: How Organizations Manage What They Know by Thomas H. Davenport, Laurence Prusak, Lawrence Prusak Hardcover - 224 pages (December 1997) Harvard Business School Press; ISBN: 0875846556 Dimensions (in inches): 0.96 x 9.54 x 6.52
	Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore Paperback - 244 pages Reprint edition (August 1999) HarperCollins (paper); ISBN: 0887308244 Dimensions (in inches): 0.67 x 7.94 x 5.28
	The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Rober Lauterborn, Robert F. Lauterborn Hardcover - 240 pages (March 1998) NTC Publishing Group; ISBN: 0844233633 Dimensions (in inches): 0.97 x 9.31 x 6.35