ISBM Business Marketing Webinar Series
The archive of the ISBM webinar series provides access to ISBM webinar content for those members that were unable to attend the live event.
ISBM Business Marketing Webinar Series
The ISBM Webinar Series features presentations by leading academic and business thought leaders on various business-to-business topics. Held about once per month, they are about one hour in length including a question and answer period. To attend one of these events, visit the ISBM Events/Courses page and register for an upcoming webinar.
Previous webinars are archived on this page. Instructions for viewing are:
ISBM Webinar Instructions
- After clicking on the link above, you will be prompted for your name. A recording key is not required.
- You will then be prompted for your e-mail and company name.
- On the next screen, please click on the icon next to the Live Meeting Instant Replay icon.
- This will utilize Windows Media Player. You must be using Windows Media Play 9 or higher. You may also download the latest version of Windows Media Player for free.
- Be patient, as loading the presentation will take time, and if you should move to a different point in the presentation, it will take time for both the screen display and audio to load.
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| Date | Webinar Title and Presenter |
| July 18, 2007 |
Product Design and Customer Segmentation with Conjoint Analysis ME>XL Arvind Rangaswamy, Anchel Professor of Marketing, Penn State |
| May 15, 2007 |
B-to-B Segmentation for Greater ROI with Cluster Analysis MEXL Gary L. Lilien, Distinguished Research Professor of Management Science, Penn State ISBM Research Director |
| April 2, 2007 |
Creating a World Class Sales Organization Paul Tsaparis, CEO and President of HP Canada Tsaparis Presentation (.pdf 583KB Acrobat) |
| March 6, 2007 |
Segment Targeting and Project Prioritization for Greater Profit Gary L. Lilien, Distinguished Research Professor of Management Science, Penn State ISBM Research Director |
| January 10, 2007 |
Key Account Management: Planning and Strategies Wes Johnston, Director, Center for Business and Industrial Marketing, Georgia State University |
| December 13, 2006 |
Evidence Marketing Amir Hartman, Founder and Managing Director, Mainstay Partners, LLC |
| November 2, 2006 |
Product Positioning in the B-to-B Marketplace Gary Lilien, ISBM Research Director, Penn State |
| October 11, 2006 | Double Loop Marketing Christian Sarkar, Founder, Double Loop Marketing LLC |
| September 19, 2006 | Service Innovation Jeneanne Rae, President and Co-Founder, Peer Insight |
| June 13, 2006 | B2B Blogging—A New Evolution of Marketing Rich Short, Indium Corporation |
| May 23, 2006 | Initiating New Opportunities and Gaining Insights Into Customers Scott Savage, FranklinCovey's Sales Performance Group |
| April 26, 2006 | ISBM B-to-B Segmentation to Support Profitable Growth Gary Lilien, ISBM Research Director, Penn State |
| April 5, 2006 | Creating Good Profits with Net Promoter Richard Owen, President and CEO, Satmetrix Systems |
| March 22, 2006 | Measuring Return on Your Marketing Investment Pat LaPointe, Managing Partner, MarketingNPV |
| January 10, 2006 | ISBM Marketing Trends Overview Ralph Oliva, ISBM Executive Director, Penn State |
| October 11, 2005 | Managing the Customer Experience Lou Carbone, Founder and Chief Experience Officer, Experience Engineering |
