ISBM Members Meetings
ISBM Members Meetings
Members Meetings and Joint Conferences with the Center for Business and Industrial Marketing are generally 1.5 days in length and are held twice each year. Each meeting features leading-edge thinking from both the business and academic communities. Summaries are available for these meetings.
Please use Adobe Acrobat to view all .pdf files.
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| Meeting Date |
Meeting Topic |
| February 2008 |
Value Merchants (.pdf 1.4Mb) |
| August 2007 |
Organization, Process, Leadership (.pdf 1.7Mb) |
| February 2007 |
Beyond Best Practice to Next Practice (.pdf 706 Kb) |
| August 2006 | Driving Profitable Growth: B-to-B (.pdf 3.9 Mb) |
| February 2006 | Understanding Customer Needs and Managing the Customer Experience (.pdf 1.4Mb) |
| August 2005 | Key Challenges for B2B: Innovation and Organization (.pdf 3.2Mb) |
| February 2005 | Six Sigma and Business Marketing (.pdf 2.0Mb) |
| August 2004 | Linking Marketing and Sales for Growth and Greater Profit (.pdf 455Kb) |
| August 2003 | Building on the Value Foundation: Keys to Growing Your Business (.pdf 3.2Mb) |
| February 2003 | Business Marketing in a Connected World: What's New, What's Next (.pdf 965Kb) |
