ISBM Marketplace Newsletter

The ISBM Marketplace Newsletter is the regular publication of Penn State's Institute for the Study of Business Markets. It includes at least one featured article along with news items from the ISBM. Articles about upcoming conferences and a calendar of events are part of every issue. ISBM is your resource for Business-to-Business Marketing.

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Issue	Feature Article
Summer 2008	Reflections in Silver: Marketing truths we've learned over 25 years (.pdf 268Kb)
Winter 2008	Trends Study Points to Key Marketing Focus Points (.pdf 160Kb)
Summer 2007	Working Papers Working Hard for Working Marketers (.pdf 78Kb)
Winter 2007	Maximize Your B-to-B 'RORI' with ISBM's Resource Shelf (.pdf 98Kb)
Summer 2006	Members Profit from ISBM Research Synergies (.pdf 259Kb)
Winter 2006	Know Thy Customer (.pdf 141Kb)
Summer 2005	Innovation Slowdown Imperils Growth (.pdf 94Kb)
Winter 2005	ISBM Fellows: A Powerful New Resource (.pdf 84Kb)
Summer 2004	Marketing, Sales and Growth (.pdf 85Kb)
Winter 2004	Growth is Back on the Business Marketing Agenda (.pdf 102Kb)
Summer 2003	Revolutions Behind Us, Evolutions Ahead (.pdf 64Kb)
Winter 2003	The ISBM Business Marketer Profile: Coming to Completion (.pdf 68Kb)
Summer 2002	Tying Marketing to the Bottom Line (.pdf 66Kb)
Spring 2001	Full Speed Ahead for eB-to-B Strategies (.pdf 140Kb)
Fall 2000	eBusiness Becomes the Business (.pdf 211Kb)
Spring 2000	Staying Ahead of the B2B Marketing Curve (.pdf 228Kb)
Fall 1999	Communities of Practice Blossom at ISBM Events (.pdf 180Kb)
Spring 1999	Members Reveal Keys to Channel Management (.pdf 282Kb)

ISBM Marketplace Newsletter

ISBM Marketplace Newsletter

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