ISBM Business Marketing Fellows
A list of ISBM Fellows and links to information about them.
ISBM Business Marketing Fellows
ISBM Fellows: A Powerful New Resource
ISBM Members have long enjoyed access to the best thinking and hands-on experience in business-to-business marketing. Now, the newly launched "ISBM Fellows" program provides even more opportunities to ask top researchers specific questions about their business marketing problems and opportunities.
As thought leaders in specific business marketing topics, all ISBM Fellows—distinguished scholars at leading universities—have strong track records consulting to businesses around the globe, in addition to their extensive teaching and publishing activities. They know and respect real-world business management and leading-edge solutions, and they are dedicated to applying their knowledge to actual marketing problems and opportunities. Under the new program, the Fellows are available for brief and focused no-cost consultations arranged through the ISBM staff.
For more information about the ISBM Fellows see the Winter 2005 Marketplace Newsletter. (.pdf 84Kb)
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|---|---|
| ISBM Fellow | Insight Area/Expertise |
| James C. Anderson, Kellogg School of Management |
Value-Based Marketing, Discernment |
| Robert G. Cooper, Mcmaster University |
New Offering Processes, Stage Gate |
| Abbie Griffin, University of Utah |
Voice of the Customer |
| Wesley J. Johnston, Georgia State University |
Sales/Key Account Management |
| James A. Narus, Wake Forest University |
Channel Strategy |
| Das Narayandas, Harvard Business School |
B-to-B Marketing Strategy/Loyalty |
| Jagdish Sheth, Emory University |
Segmentation Marketing/Strategy |
| Don E. Schultz, Northwestern University |
Integrated Marketing Communications |
| Robert E. Spekman, University of Virginia |
Alliances |
| Rajendra K. Srivastava, Emory University |
B-to-B Branding, Marketing Return on Investment |
| Robert J. Thomas, Georgetown University |
Segmentation Marketing, New Product Development |
| Gary L. Lilien, Penn State |
Segmentation, Targeting, Positioning |
