1995 Doctoral Support Award Winners

The winners in the fifth annual ISBM Business Marketing Doctoral Support Award Competition are listed below.

Outstanding Submission:

Christophe Van den Bulte of Penn State won the award for the outstanding submission with his dissertation proposal, "Visitor Flow Patterns at an Industrial Trade Show." Designed to benefit exhibitors and show organizers, Mr. Van den Bulte's study of "an important but under-researched component of the industrial communications mix" will examine the effects of booth location on lead generation, patterns of visitor segmentation, and the effects of exhibiting tactics on those segments.

Other winners in the 1995 Competition:

Rajesh K. Chandy University of Southern California, for "Organizing for Radical Product Innovation."

Piyush Kumar Purdue University, for "Customer Satisfaction, Customer Retention, and Corporate Partnerships."

Sean R. McDade Temple University, for "An Examination of High-Technology New Product Diffusion in Organizations."

Joan M. Phillips University of Illinois at Champaign-Urbana, for "Cognitive Aspects of Informant Reports of Interorganizational Relationships."

We received a total of twenty-nine entrants from which the five winners were selected. For information about the competition, email the ISBM at ISBM@psu.edu or visit the web site for Current Competition Information .

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