Penn State Smeal Institute for the Study of Business Markets: ISBM's 2004 Business Marketing Doctoral Support Award Competition: Winners
The ISBM provides financial support for up to five Ph.D. dissertations for candidates in accredited doctoral programs. The 2004 individual award winners of these dissertation funds are presented.
2004 Doctoral Support Award Winners
The winners in the fourteenth annual ISBM Business Marketing Doctoral Support Award Competition are listed below.
Tulikaa Bhatia of Northwestern University, "Modeling Key Drivers of Physician's Choice of Prescription Drugs: An Integrated View Incorporating Patient and Physician Heterogeneity"
Mary Caravella of the Harvard Business School, "How I Tell You About Me Tells You About Me: Identity Disclosure and Prospective Sales Lead Qualification"
Erik Veldhuizen of Delft University of Technology, "Market Intelligence for New Product Excellence: An Investigation of Market Information Processing in High Tech New Product Development"
Yinghong Wei of the University of North Carolina at Chapel Hill, "Market Orientation and New Product Innovation: The Role of Competency Traps"
We received a total of forty-four entrants from which fifteen finalists were selected. The winners were selected from the finalists. For information about the competition, email the ISBM at ISBM@psu.edu or visit the web site for Current Competition Information .
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