Penn State Smeal Institute for the Study of Business Markets: ISBM's 2001 Business Marketing Doctoral Support Award Competition: Winners
The ISBM provides financial support for up to five Ph.D. dissertations for candidates in accredited doctoral programs. The 2001 individual award winners of these dissertation funds are presented.
2001 Doctoral Support Award Winners
The winners in the eleventh annual ISBM Business Marketing Doctoral Support Award Competition are listed below.
Outstanding Submission:
Rajkumar Venkatesan of the University of Houston, "A Strategic Framework for Maximizing Customer Equity in Business Markets"
Other Winners in the 2001 Competition:
Rosanna Garcia of Michigan State University, "Infusion Effects of Technological Innovations on the New Product Development Process"
Gary F. Gebhardt of Northwestern University, "How Firms Become Market-Oriented: A Longitudinal Qualitative Study of Organizational Transformations"
Natalie Mizik of the University of Washington, "Marketing Strategy and the Firm Value"
Ying Xie of Northwestern University, "Direct to Consumer, Direct to Physician Marketing and Competition in the Pharmaceutical Industry: An Integrated Marketing Communications View"
We received a total of thirty-two proposals from which fourteen finalists were chosen. The five winners were selected from the finalists. For information about the competition, email the ISBM at ISBM@psu.edu or visit the web site for Current Competition Information .
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