Rajendra Srivastava

Robert C. Goizueta Chair in e-Commerce and Marketing and Executive Director, Zyman Institute of Brand Science

Emory University

Biography

Rajendra Srivastava, Roberto C. Goizueta Chair in e-Commerce and Marketing & Director, Zyman Institute of Brand Science, Goizueta Business School, Emory University. Raj is a leading authority on brand and marketing strategy and is well known for his contributions to marketing metrics. He is considered a pioneer on topics such as returns on strategic marketing investment and strategies for driving shareholder value. His work on the impact of market-based assets on shareholder value in the Journal of Marketing received both the 1998 Maynard and MSI/Paul Root Awards for the article judged to contribute most to the theory and practice of marketing, respectively, and more recently the Sheth Foundation Award for long-term contributions to the Marketing discipline—the only time a single article has won all three awards. He is also the recipient of AMA’s Mahajan Award in recognition of career contributions to marketing strategy. Raj has developed and implemented senior executive programs for leading companies in North America, Europe, and Asia. He holds a B.Tech. from Indian Institute of Technology and M.B.A. and Ph.D. degrees from the University of Pittsburgh.