David J. Reibstein

William S. Wooside Professor and Professor of Marketing

University of Pennsylvania

Biography

David J. Reibstein is William S. Woodside Professor and professor of marketing at The Wharton School, University of Pennsylvania. From 1987 to 1992, he was the Julian Aresty Professor of Marketing, vice dean, and director of the Wharton Graduate Division. Prior to his appointment at Wharton, he taught at the Harvard Business School, INSEAD, and Stanford University.

At Wharton, he teaches marketing management and marketing strategy and has developed seminars on new product development, competitive marketing strategies, advanced industrial marketing strategy, and marketing research. Featured in Fortune magazine as one of the nation’s “Favorite Business School Professors,” Dr. Reibstein recently was named by BusinessWeek a “pick of the B-school crop.” He also has received the Wharton School’s Excellence in Teaching Award every year.

Most recently, he coauthored Marketing Metrics: 50+ Metrics Every Manager Should Master. He also coedited Wharton on Dynamic Competitive Strategy and is the coauthor of Marketing: Concepts, Strategies and Decisions; Strategy Analysis with Value War; and Cases in Marketing Research. His many articles have appeared in major marketing journals, including the Journal of Marketing Research, Marketing Science, Harvard Business Review, Journal of Advertising Research, Journal of Marketing, and Journal of Consumer Research.

Dr. Reibstein served as the executive director of the Marketing Science Institute from 1999–2001. In addition to his teaching and research, Dr. Reibstein has consulted with major companies, run executive programs for more than 300 companies around the world, and was appointed to a Blue Ribbon Special Task Force to address the issues facing Major League Baseball.