Robert W. Palmatier

Assistant Professor of Marketing, Evert McCabe Faculty Fellow

University of Washington

Biography

Robert Palmatier is Evert McCabe Research Fellow at the University of Washington in Seattle, Washington. He holds a bachelor's and master's degree in electrical engineering from Georgia Institute of Technology, an M.B.A. degree from Georgia State University, and a Ph.D. from the University of Missouri. Prior to academia, he held numerous positions in industry including president and chief operating offi cer of C&K Components, european general manager, and sales and marketing manager at multiple divisions of Tyco-Raychem Corporation. He has also served as a Lieutenant onboard nuclear submarines in the United States Navy. His research interest is focused on relationship marketing and business strategy with an emphasis on multi-channel customer relationships in business-to-business and retail markets. His research has appeared in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing.