Gary L. Lilien

Distinguished Research Professor of Management Science

The Pennsylvania State University

Biography

Gary L. Lilien is distinguished research professor of management science in the Smeal College of Business at The Pennsylvania State University and co-founder and research director of the Institute for the Study of Business Markets at Penn State, the world’s preeminent academic–practitioner organization aimed at fostering education, interchange, and research in B-to-B markets. Dr. Lilien received his BS, MS, and DES degrees from Columbia University in 1967, 1968, and 1973, respectively. Prior to coming to Penn State in 1981, he taught at MIT’s Sloan School of Management from 1973–1981.

His research interests center around business marketing, marketing engineering, market segmentation, new product modeling, marketing mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling. He is the author or coauthor of twelve books and more than ninety professional articles. He was departmental editor for Marketing for Management Science; is on the editorial board of the International Journal for Research in Marketing; is the functional editor for Marketing for Interfaces, and is an area editor at Marketing Science. He was editor in Chief of Interfaces for six years.

He is the former president and vice president/publications for The Institute of Management Sciences. He also serves as a U.S. coordinator and fellow of the European Marketing Academy. He has received honorary doctorates from the University of Liege, the University of Ghent, and Aston University.