V. Kumar (VK)

ING Chair Professor

University of Connecticut

Biography

V. Kumar (VK) is the ING Chair Professor of Marketing, and executive director, ING Center for Financial Services in the School of Business, University of Connecticut. He has been recognized with over twenty teaching and research excellence awards including two lifetime achievement awards in Marketing Strategy and Inter-Organizational Issues, the Paul H Root Award twice for the paper published in the Journal of Marketing that contributes to the best practice of marketing, and the Don Lehmann Award twice for the best paper published in the Journal of Marketing's Journal of Marketing Research over a two-year period. He has published over 125 articles in many scholarly journals in marketing including the Harvard Business Review,Journal of Marketing, Journal of Marketing Research, Marketing Science, and Operations Research, book chapters, and books. His books include Managing Customers for Profit, Customer Relationship Management, Marketing Research, and International Marketing Research. He was recently listed as one of the top five ranked scholars in marketing worldwide. He has taught in numerous universities and has presented executive education programs for various firms worldwide. He has consulted for numerous Global Fortune 500 firms and received his Ph.D. from the University of Texas at Austin.