Rajdeep Grewal

Professor of Marketing and Dean's Faculty Fellow

The Pennsylvania State University

Biography

Rajdeep Grewal (Ph.D. 1998, University of Cincinnati) is professor of marketing and Dean’s Faculty Fellow at the Smeal College of Business at The Pennsylvania State University, University Park, Pennsylvania.  He is also the associate research director of the Institute for the Study of Business Markets at Smeal. His research focuses on empirically modeling strategic marketing issues and has appeared in prestigious journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Journal of Consumer Psychology, MIS Quarterly, and Strategic Management Journal, among others. Currently, he serves or has served on the editorial boards for the Journal of Marketing, Marketing Science, International Journal of Research in Marketing, and Decision Sciences.  He has received several awards for his research including a doctoral dissertation award from the Procter & Gamble Market Innovation Research Fund, his research received the Honorable Mention Award at the prestigious MSI/JM competition on “Linking Marketing to Financial Performance and Firm Value,” the year 2003 Young Contributor Award from the Society of Consumer Psychology for his 2003 article in the Journal of Consumer Psychology, and his article on incentive-aligned conjoint analysis was the finalist for the 2006 Paul E. Green Award for best article published in the Journal of Marketing Research in 2005. He was named in the year 2003 in the Marketing Science Institute’s Young Scholars List (individuals with Ph.D. after 1995 selected on the basis of research productivity in top tier marketing journals). He also received the AMA Marketing Strategy SIG Early Career Award in 2007.