Robert Dwyer

Joseph S. Stern Professor of Marketing

Northwestern University

Biography

Robert Dwyer is the Joseph S. Stern Professor of Marketing in the College of Business at the University of Cincinnati and director of the Direct Marketing Policy Center. As an Evans Scholar, he completed his bachelor’s degree at Michigan State University and earned his Ph.D. from the University of Minnesota. A member of the marketing faculty at the University of Cincinnati since 1978, Dr. Dwyer also served on the faculty at Northwestern University’s Kellogg Graduate School of Management and the University of Arizona.

His primary teaching areas include marketing channels, marketing strategy,and direct marketing. The recipient of several teaching awards in the College of Business, in 1991, Dr. Dwyer was named the Robert B. Clarke Direct Marketing Educator of the Year by the Direct Marketing Educational Foundation.

Professor Dwyer’s research interests center on interfirm governance and the development of buyer–seller relationships. His Journal of Marketing article, “Developing Buyer–Seller Relationships,” earned second place in the American Marketing Association’s Top Ten Sales Articles of the 20th Century. A former editorial board member of the Journal of Marketing and Journal of Marketing Research, he now serves on the editorial review boards for the Journal of Business & Industrial Marketing, Journal of Marketing Channels, and Journal of Business-to-Business Marketing. He also coauthored Business Marketing: Connecting Strategy, Relationships and Learning (3d ed.).