Anne Coughlan

Associate Professor of Marketing

Northwestern University

Biography

Anne Coughlan received her bachelor’s degree in economics (Phi Beta Kappa, with Honors and Distinction, 1977) and her Ph.D. in economics (1982) both from Stanford University. From 1981 to 1985, she taught at the Graduate School of Business of the University of Rochester as an assistant professor of economics and marketing. Since 1985, she has been on the marketing faculty at the Kellogg School of Management at Northwestern University. She was a visiting professor of marketing at INSEAD, in Fontainebleau, France, during the 1997-1998 academic year.

Anne’s teaching and research interests lie in the areas of distribution channel management and design, pricing, competitive strategy, and the international applications of these areas. She is the lead author (with co-authors Erin Anderson, Louis W. Stern, and Adel I. El-Ansary) of Marketing Channels, 7th edition (Prentice-Hall, 2006), a leading textbook and reference work in the area of distribution channel design and management. She has also written many scholarly research articles and her work has been published in journals such as Marketing Science, Management Science, International Journal of Research in Marketing, Quantitative Marketing and Economics, Journal of Business, Journal of Marketing, and Journal of Retailing.