Mark E. Bergen

Carolyn I. Anderson Professor of Business Education Excellence and Chair of the Department and Logistics Management

University of Minnesota

Biography

Mark E. Bergen is the Carolyn I. Anderson Professor of Business Education Excellence and chair of the department of marketing & logistics management at the Carlson School of Management. Bergen's research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability, price wars, price pass-through, branded variants, dual distribution, gray markets, co-op advertising, and quick response. Bergen's work has been published in a broad array of scholarly journals and business press, including Marketing Science, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, the Quarterly Journal of Economics, Harvard Business Review, and the Sloan Management Review. Additionally, he continues to serve as a consultant with companies in the medical, service, food, retail, and industrial markets. Bergen holds a bachelor's degree and a Ph.D. in economics from the University of Wisconsin – Madison and the University of Minnesota respectively. He teaches MBA and executive courses in pricing strategy and marketing management, earning him numerous awards for teaching excellence at the Carlson School and recognition as an outstanding faculty member.