ISBM Working Papers 2003
This page can be accessed only by ISBM member firms who have previously assigned user names and passwords. It is the entry to a searchable data base of about 200 working papers. Full text of most papers is also available.
ISBM Working Papers 2003
Our online research database contains working papers supported by the ISBM. They are available as Adobe Acrobat documents. Best viewed with Acrobat Reader 5.05 or higher.
| |
|
|---|---|
| 10-2003 | Ching-Hua Chen-Ritzo, Terry Harrison, Anthony M. Kwasnica and Doug Thomas, "Better, Faster, Cheaper: A Multi-Attribute Supply Chain Auction Mechanism." |
| 9-2003 | Natalie Mizik and Robert Jacobson, "Are Physicians 'Easy Marks'?: Quantifying the Effects of Detailing and Sampling on New Prescriptions." |
| 8-2003 | J. David Lichtenthal and Gopalkrishnan R. Iyer, "Mutual Myopia: Individual and Dyadic Influences on Market Orientation." |
| 7-2003 | Stefan Wuyts, Shantanu Dutta and Stefan Stremersch, "Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability." |
| 6-2003 | Wayne S. DeSarbo, C. Anthony Di Benedetto, Kamel Jedidi and Michael Song, "A Constrained Finite Mixture Structural Equation Methodology for Empirically Deriving Strategic Types." |
| 5-2003 | Siegfried P. Gudergan, Timothy Devinney, and R. Susan Ellis, "A Competence-Innovation Framework of Non-Equity Alliance Performance." |
| 4-2003 | Jianan Wu, Ani Dasgupta, Gary L. Lilien, "An Empirical Study of Trade Show Formation and Diversity." |
| 3-2003 | James C. Anderson and James A. Narus, "Selectively Pursuing Greater Share of the Customer's Business." |
| 2-2003 | Wolfgang Ulaga and Andreas Eggert, "Relationship Value in Business Markets: Development of a Measurement Scale." |
| 1-2003 | Debra L. Zahay, Abbie Griffin and Elisa Fredericks, "Exploring Information Use in Detail in the New Product Development Process." |
