ISBM Working Papers 2002
This page can be accessed only by ISBM member firms who have previously assigned user names and passwords. It is the entry to a searchable data base of about 200 working papers. Full text of most papers is also available.
ISBM Working Papers 2002
Our online research database contains working papers supported by the ISBM. They are available as Adobe Acrobat documents. Best viewed with Acrobat Reader 5.05 or higher.
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| 16-2002 | Rajkumar Venkatesan and V. Kumar, "A Strategic Framework for Maximizing Customer Equity in Business Markets." |
| 15-2002 | Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy, "Turning Adversity into Advantage: Does Proactive Marketing During a Recession Pay Off?" |
| 14-2002 | Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy, "First In, First Out? The Surprising Effects of Network Externalities on Pioneer Survival." |
| 13-2002 | J. David Lichtenthal, "Business Buyer Relationship Management Through Seamless Internet Integration." |
| 12-2002 | Stan Aungst, Russell Barton and David T. Wilson "Integrating Marketing Models." |
| 11-2002 | Elena Katok and Anthony M. Kwasnica, "Time is Money: The Effects of Clock Speed on Seller's Revenue in Dutch Auctions." |
| 10-2002 | Stefan Wuyts, Stefan Stremersch, Philip Hans Franses, and Christophe Van den Bulte "Buyer Preferences for Vendors in Business Markets: A Triadic Perspective." |
| 9-2002 | D. Ross Brennan, Peter W. Turnbull and David T. Wilson "Dyadic Adaptation in Business-to-Business Markets." |
| 8-2002 | Achim Walter, Thilo A. Mueller, Gabriele Helfert, and David T. Wilson, "Delivering Relationship Value: Key Determinant for Customers' Commitment." |
| 7-2002 | Ani Dasgupta, Gary Lilien and Jianan Wu, "Size and Diversity of Marketplaces: A Production Function View with Application to Industrial Trade Shows." |
| 6-2002 | Christian Homburg, "Opposites Attract, But Similarity Works: A Study of Interorganizational Similarity in Marketing Channels." |
| 5-2002 | J. David Lichtenthal and Shay Eliaz, "Internet Integration in Business Marketing Tactics." |
| 4-2002 | Ravi Srinivasan, Gary L. Lilien and Arvind Rangaswamy, "When Being First is Not Enough: Network Externalities and The Survivor of Pioneers." |
| 3-2002 | Steven Strauss, "The Impact of Free Riding on Price and Service Competition in the Presence of E-Commerce Retailers." |
| 2-2002 | Amy Kallianpur, "Do Buyers Consortiums Strategically Influence Market Performance?" |
| 1-2002 | Raji Srinivasan, Gary L. Lilien, and Arvind Rangaswamy, "Technological Opportunism and Radical Technology Adoption: an Application to E-Business." |
