ISBM Working Papers 1997
This page can be accessed only by ISBM member firms who have previously assigned user names and passwords. It is the entry to a searchable data base of about 200 working papers. Full text of most papers is also available.
ISBM Working Papers 1997
Our online research database contains working papers supported by the ISBM. They are available as Adobe Acrobat documents. Best viewed with Acrobat Reader 5.05 or higher.
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| 14-1997 | Bob Donath, "Marketing In Transition: Responses To Drastic Change." |
| 13-1997 | Bob Donath, "Customer Value Moving Forward-Back to Basics." |
| 12-1997 | James A. Dearden, Gary L. Lilien, and Eunsang Yoon, "Capacity Competition in Non-Differentiated Oligopolistic Markets." Replaces 1-1996 . |
| 11-1997 | David T. Wilson, "Integrative Relationships: Reengineering The Sales Organization." |
| 10-1997 | Rajesh K. Chandy and Gerard J. Tellis, "Organizing For Radical Product Innovation." |
| 9-1997 | Erwin Danneels and Gary L. Lilien, "Doctoral Programs in Business-to-Business Marketing: Status and Prospects." |
| 8-1997 | Jianan Wu, Ani Dasgupta, and Gary Lilien, "A Model of Trade Show Diversity." |
| 7-1997 | Christophe Van den Bulte and Rudy K. Moenaert, "The Effects of R&D Team Co-location on Communication Patterns Among R&D, Marketing, and Manufacturing." |
| 6-1997 | Renee Fontenot, Richard P. Vlosky, Elizabeth Wilson, and David T. Wilson, "Effect of Buyer-Seller Relationship Structure On Firm Performance." |
| 5-1997 | Marnik DeKimpe, Pierre Francois, Srinath Gopalikrishnan, Gary Lilien, and Christophe Van den Bulte, "Generalizing About Trade Show Effectiveness: A Cross-National Comparison." |
| 4-1997 | Edward F. McDonough III and Abbie Griffin, "Creating Systematic NPD Capability." |
| 3-1997 | James C. Anderson and James B.L. Thomson, "Combining Value and Price to Make Purchase Decisions in Business Models." |
| 2-1997 | Douglas Bowman, "Customer Retention in Business Services: Determinants of Duration in Customer-Supplier Relationships." |
| 1-1997 | Abbie Griffin, "PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices." |
