ISBM Working Papers 1993
This page can be accessed only by ISBM member firms who have previously assigned user names and passwords. It is the entry to a searchable data base of about 200 working papers. Full text of most papers is also available.
ISBM Working Papers 1993
Our online research database contains working papers supported by the ISBM. They are available as Adobe Acrobat documents. Best viewed with Acrobat Reader 5.05 or higher.
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| 16-1993 | Eunsang Yoon, Hugh J. Guffey and Valerie Kijewski, "The Effects of Information and Company Reputation on Intentions to Buy a Business Service." |
| 15-1993 | Valerie Kijewski, Eunsang Yoon and Gary Young, "Trade Shows: How Managers Pick Their Winners." |
| 14-1993 | Bob Donath, "Business Marketing 1993-2003: Increasingly Information Intensive." A report from the 1993 ISBM Annual Members' Meeting. |
| 13-1993 | Stephane Gauvin and Rajiv K. Sinha, "Innovativeness in Industrial Organizations: A Two-Stage-Model of Adoption." |
| 12-1993 | Brent J. Johnson and David T. Wilson, "Updating Image Research for the 1990's: The Contribution of a Company's Market Image to Marketing Strategy." |
| 11-1993 | Nirmalya Kumar, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp, "Powerful Suppliers, Vulnerable Resellers, and the Effects of Supplier Fairness: A Cross-National Study." |
| 10-1993 | James C. Anderson, Dipak C. Jain and Pradeep K. Chintagunta "Customer Value Assessment in Business Markets: A State-of-Practice Study." |
| 9-1993 | Shlomo Kalish and Ezer Soref, "On the Predicitve Validity of the Intention to Purchase Measures in Business Markets." |
| 8-1993 | Nirmalya Kumar, Louis W. Stern and James C. Anderson, "Conducting Interorganizational Research Using Key Informants." Replaces 13-1992 . |
| 7-1993 | Gary L. Frazier & Tasadduq A. Shervani, "Transaction Cost Analysis and Channel Integration: Contingency Effects of Manufacturer Power and Distribution Infrastructure." |
| 6-1993 | F. Robert Dwyer, "Soft and Hard Features of Interfirm Relationships: An Empirical Study of Bilateral Governance in Industrial Distribution." |
| 5-1993 | Christian Homburg, "Closeness to the Customer in Industrial Markets: Towards a Theory-Based Understanding of Measurement, Organizational Antecedents and Performance Outcomes." |
| 4-1993 | Bob Donath, "Total Quality Management of Business Marketing Functions." |
| 3-1993 | R. V. Brown, G. L. Lilien and J. W. Ulvila, "New Methods for Estimating Business Markets." Replaces 7-1989 . |
| 2-1993 | Shirish Dant and Ritu Lohtia, "The Effect of Production Costs and Transaction Costs on the Degree of Vertical (de)Integration." |
| 1-1993 | Joshua B. Levy, Eunsang Yoon and Richard E. Plank, "A Fuzzy Logic Perspective on Global Market Entry: An Application to Country Risk Assessment." |
