Business Marketing Web Consortium
Business Marketing Web Consortium
Our most established consortium, this group has met twice yearly since 1996, literally tracking the entire evolution of business marketing practice on the Web.
Consortia meetings have included insights from such eBusiness thought leaders as Ravi Kalakota, Amir Hartman, Mohanbir Sawhney, and other world-leading researchers in business-to-business marketing. Featured case histories come from Xerox, The Sabre Group, FreeMarkets.com, Air Products and Chemicals, IBM, Eastman Chemical, and others.
Outcomes of this consortium have included insights into eBusiness strategy, approaches firms are taking to eMarketplaces, organization, keys to successful implementation, budgeting, and more. (Several ISBM member firms have stated that insights from the Business Marketing Web Consortium alone are more than worth their investment in ISBM membership.)
Please use Adobe Acrobat to view all .pdf files.
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| Date | Key Meeting Outcomes |
| August 23, 2000 | Organizing for eBusiness Markets (.pdf 227Kb) |
| March 30, 2000 | Research Issues and Priorities in the Business Marketspace (.pdf 163Kb) |
| August 24, 1999 | Mastering eBusiness Model Innovation (.pdf 320Kb) |
| March 4, 1999 | Taming eBusiness Models (.pdf 84Kb) |
| August 27, 1998 | Managing Business-to-Business Marketing Web Sites (.pdf 25Kb) |
| February 27, 1998 | Anatomies of Electronic Commerce (.pdf 35Kb) |
| July 8, 1997 | Web Experiments Expanding and Web Site Resource Levels (.pdf 504Kb) |
| February 25, 1997 | Critical Electronic Commerce Issues (.pdf 28Kb) Notes from Meeting Flip Charts (.pdf 17Kb) |
