Business Marketing Segmentation Consortium

Professionals from ISBM member firms, working together with ISBM researchers, have suggested and implemented the ISBM Business Market Segmentation Consortium. This special interest group focuses on the tools and techniques of segmentation, with case histories on how segmentation processes have been profitably implemented; along with the investments required, strategies developed, and results.

Consortium participants emerge with a better understanding of how to use the tools and techniques of segmentation in business marketing situations, as well as insights from cases, which illustrate the profitable implementation of these tools.

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