Market Research
The history, purpose and some key outcomes from the New Product Development Consortium are presented.
Business Market Research Consortium
This Consortium was formed after ISBM member firm Eli Lilly and Company pointed out that market research in business marketing firms tends to be quite fragmented. Researchers are usually not part of a large department focused on market research. Many market research activities are outsourced. As a result, business market researchers often find themselves in isolated pockets.
The ISBM Business Market Research Consortium is a community of practice bringing business market researchers together. Consortium meetings address new tools and techniques for gathering data, segmentation, research on the Web, and more. Insights from Dr. Wayne DeSarbo of Penn State on market research for segmentation strategy; and case history presentations from Eli Lilly and DuPont have been part of consortium meetings.
Please use Adobe Acrobat to view all .pdf documents.
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| Date | Key Meeting Outcomes |
| October 30, 2000 | Gathering Primary Data on the Web: How to research your markets quickly and efficiently via the Internet (.pdf 425Kb) |
| May 3, 2000 | Getting Beyond the "What" to Understand the "Why": How to research the real customer value drivers (.pdf 822Kb) |
| October 25, 1999 | New Challenges Confront Business Market Research: Is research keeping pace with change? (.pdf 149Kb) |
