Business Marketing Educators Consortium

The Business Marketing Educators Consortium is presented, including its purpose and key outcomes.

Business Marketing Educators Consortium

Twice each year, in conjunction with ISBM member meetings, we convene a community of professionals responsible for business marketing education for their firms. We're working together with this team on the development of a skills inventory profile, tools for marketing skill assessment, tracking mechanisms, and techniques for measuring the return on investment for marketing education.

We have heard from leading educators at these consortia, including Dr. William Rothwell of Penn State. We have also reviewed marketing education case histories from firms such as Honeywell, PPG Industries, Agilent, and others.

Please use Adobe Acrobat to view all .pdf files.
Date Key Meeting Outcomes
August 23, 2007
 Marketing Excellence, Tools(ME>XL) and Trends (.pdf 429 Kb)
February 23, 2007
 Marketing Excellence and Competency (.pdf 771 Kb)
August 23, 2006
 Building Marketing Capability and Innovation: Exploring Corporate Training Needs (.pdf 785Kb)
February 8, 2006
 Marketing Looking Forward: Tracking the Results (.pdf 36Kb)
August 24, 2005 Building Sustainable Sales Performance and MARKPLAN®: A New Tool for B-to-B Marketers (.pdf 232Kb)
February 17, 2005 Value-Based Marketing Case and New Developments in B-to-B Marketing & Sales Education in Europe (.pdf 943Kb)
August 27, 2004 Improving Sales Impact and an Introduction to MARKPLAN ® (.pdf 215Kb)
February 2, 2001 Yardsticks for Marketing Education (.pdf 97Kb)
June 14, 2000 Sales & Marketing Learning and Marketing Skills Inventory Update (.pdf 153Kb)
January 19, 2000 Intercepted Decision Quality Study and Marketing Skills Inventory Project (.pdf 134Kb)
June 16, 1999 Educators Benchmarking Study (.pdf 45Kb)
November 4, 1998 Major Challenges: Strategic Marketing and Marketing Education (.pdf 28Kb)
June 17, 1998 Initial Meeting Minutes: Organizing the Educators Consortium (.pdf 22Kb)
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