About Us

General information about the Institute for the Study of Business Marketing in the Smeal College of Business.

About Us

People at ISBM
Name (click for bio)	Title	E-mail
Margery Auvinen	Associate Director	ISBMauvinen@hotmail.com
Desiree Donaldson	Staff Assistant	dmd21@psu.edu
Mary P. Donato	Associate Director	mpdonato@comcast.net
Paula A. Dorminy	Conference and Seminar Planner	pad148@psu.edu
Cynthia A. Flango	Executive Assistant	caf13@psu.edu
Rajdeep Grewal	Associate Research Director	rug2@psu.edu
Irwin Gross	Director Emeritus	igross7037@comcast.net
Gary W. Holler	Business and Services Manager	gwh3@psu.edu
Richard I. Kean	Associate Director	rkean@business marketinginstitute.com
Gary L. Lilien	Research Director	glilien@psu.edu
Helene C. Mathern	Director	hcm11@psu.edu
Sara Monn	Staff Assistant	sjt6@psu.edu
Lori Nicolini	Program Specialist	lnicolini@psu.edu
Ralph A. Oliva	Executive Director	roliva@psu.edu
Arvind Rangaswamy	Professor of Marketing	axr15@psu.edu
Andrew "Nuke" Stollak	Senior Programmer/Analyst	nuke@psu.edu
John Tammaro	Associate Director	tammaro52@msn.com
David T. Wilson	Director Emeritus	dtw@psu.edu

Facts about ISBM

Founded in 1983
Leading Academic Center in Business-to-Business Marketing
Center of Excellence in the Smeal College
Supported by over 50 Corporations
11 Named ISBM Research Fellows
Supports Leading B-to-B Marketing Research Worldwide

The Mission of ISBM

Expand research and teaching in business-to-business marketing and sales in academia.
Improve the practice of business-to-business marketing and sales in industry.

We accomplish our mission through three agendas:

Research
Education
Networking and Interchange

The Future of ISBM

ISBM is committed to a leadership role in bringing more talent into our discipline, accelerating high-quality practical research, and spearheading new ways to create more profitable B-to-B marketing and sales practice.