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Institute for the Study of Business Markets
This is the home page of the ISBM, with a description of the Institute and contact information.
Ralph Oliva,
Executive Director, Institute for the Study of Business Markets, and Professor of Marketing
For more information about ISBM membership, please read our Overview and Invitation , or see a short Brainshark ISBM Introduction by Executive Director Ralph Oliva.
Welcome
The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business Administration at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.
If your focus is business-to-business marketing—marketing from one business or "value chain" to another—membership in the ISBM will be valuable for you and your firm.
This site provides current information about ISBM seminar, conferences, consortia, research projects, research, and working papers for ISBM members and other practitioners and scholars with an interest in business-to-business marketing.