Articles-Management of Corporate Intangible Assets

Articles—Management of Corporate Intangible Assets

Management of Corporate Intangible Assets Articles
Articles Short Reviews
Creating New Ventures From Bell Labs Technologies
Henry W. Chesbrough and Stephen J. Socol of Industrial Research Institute, Inc.
March-April 2002
Pages 13-17
A description of Lucent's efforts to commercialize Bell Lab's intellectual property. This article glosses over the major internal issues but does give insight on the compromises that a complex organization must make in trying to create spin-outs.
Exploring Internal Stickiness (Impediments to the Transfer of Best Practice Within the Firm)
Gabriel Szulanski
Strategic Management Journal
Volume 17 (Winter Special Issue), 1996
Pages 27-43
This research purports to show that, contrary to conventional wisdom, motivational factors are not the primary barriers to knowledge transfer of best practices; the cause is more likely to stem from cognitive mismatches between provider and receiver.
From Beginning to End (The Life Cycle of Technology Products)
The Wall Street Journal
Section R1
Monday, October 15, 2001
This is a collection of articles exploring different axes of the life-cycle issue. The implications are clear. Corporations must innovate more, execute faster, kill bad projects earlier and use a networked business model.
Innovation is the Leading Competitive Advantage of Fast Growth Companies
BSI Global Research, Inc.
Pricewaterhouse Coopers "Trendsetter Barometer"
New York
June 24, 2002
Pages 1-5
www.barometersurveys.com
This survey of over 407 CEOs indicates that by far the largest proportion (77%) put proficiency in corporate innovation to be the most important factor for successful growth.
Management Insight No. 3
The Learning Organization
David Skyrme Associates
www.skyrme.com/insights/
This is a useful introduction to the terminology and history of the holistic approach to knowledge management.
Mind Over Matter (Disappearing Acts: The Rapid Rise and Fall of the Intangible Asset)
Greg Ip
Wall Street Journal
Thursday, April 14, 2002
This article challenges the sustainability of intangible asset values. It contains useful background data and presents several points of view.
New Math For A New Economy
Alan M. Webber
Fast Company
January-February 2002
Issue 31, Page 214
A must read for managers and accountants in companies where intangible assets are a significant contributor to market value. This work contains an interview with Baruch Lev from NYU who challenges the weaknesses in our accounting rules for the new and not so new economy.
Spinning Out a Star
Michael D. Lord, Stanley W. Mandel, & Jeffrey D. Wagner
Harvard Business Review
June 2002
Pages 115-121
This article focuses on lessons to be learned from the R. J. Reynolds/Targacept successful spin-out. A pragmatic analysis—time will tell whether RJR has really avoided all the common mistakes.
The 21st Century Human Resources Function: It's The Talent, Stupid! (Identifying and Developing Talent, One Person at a Time, Becomes our Defining Challenge)
Marcus Buckingham, Richard M. Vosburgh
Human Resource Planning
Pages 17-23
This is good, sound advice on managing one of the most important intangible assets in a company, large or small—the talents of every individual.
Why Organizations Don't "Know What They Know" (Cognitive and Motivational Factors Affecting the Transfer of Expertise)
Pamela Hinds and Jeffrey Pfeffer
Research Paper Series
Research Paper No. 1697
Graduate School of Business
Stanford University
This is a summary of research work on (a) why it is inherently difficult to transfer knowledge and best practices from a cognitive viewpoint, and (b) motivational aspects to encourage transfer. It is an excellent reading for managers who take knowledge management seriously.

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