Areas of Expertise

The Center for Sports Business & Research has particular expertise and interest in the following areas of business research:

• Market Segmentation
• Customer Satisfaction/Service Quality Assessment
• Product/Service Design
• Analysis of Competition
• Positioning
• Consumer Choice
• Brand Equity
• Pricing and Demand Estimation
• Strategy
• Advertising Sponsorships, etc….

A sample list of recent publications in these areas of business appears below

DeSarbo, W.S. & R. Grewal (2008), “Hybrid Strategic Groups”, Strategic Management Journal, 29, 293-317.

DeSarbo, W.S., J. Park, & C. Scott (2008), “A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Data”, Psychometrika, 73(1), 1-20.

Park, J., W.S. DeSarbo, & J. Liechty (2008), “A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity”, Psychometrika, forthcoming.

DeSarbo, W.S., R. Grewal, & C. Scott (2008), “A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning”, Journal of Marketing Research, 45(3), 280.

DeSarbo, W. S., S. Atalay, D. LeBaron, & S. Blanchard (2008), "Estimating Multiple Ideal Points from Context Dependent Survey Data", Journal of Consumer Research, 35(1), 142.

Dube, L., A. Bechara, U. Bockenholt, A. Ansari, A. Dagher, W. DeSarbo, R. Hammond, T. Huang, S.  Huettel, P. Kooreman, & A. Smidts (2008), “Towards a Brain-to-Society Systems Model of Individual Choice”, Marketing Letters, forthcoming.

DiBennetto, T., W.S. DeSarbo, & M. Song (2008), Strategic Capabilities and Radical Innovation: An Empirical Study in Three Countries, IEEE- Transactions on Engineering Management, forthcoming.

DeSarbo, W.S., S, Blanchard, & S. Atalay (2008), “A Three-Way Clusterwise Multidimensional Unfolding Procedure for the Spatial Representation of Context Dependent Preferences”, Computational Statistics and Data Analysis, forthcoming.

DeSarbo, W.S., S, Blanchard, & S. Atalay (2008), “A New Spatial Classification Methodology For Simultaneous Segmentation, Targeting, And Positioning For Marketing Research”, Review of Marketing Research, forthcoming.

Di Benedetto, A., M. Song, & W.S. DeSarbo (2008), “Strategic Capabilities and Radical Innovation: An Empirical Study in Three Countries”, IEEE Transactions, forthcoming.

W. S. DeSarbo, M. Song, & A. Di Benedetto (2008), “A Heterogeneous Resource Based View for Exploring Relationships Between Firm Performance and Capabilities”, Journal of Modeling in Management, 2(2), 103-130.