An important component of the Center for Sports Business & Research is forming alliance with sports industry leaders including through an on-campus speaker series. These guest presentations allow students, faculty and staff to interact with industry leaders as well as helping build relationships between the Center and the sports industry.
Commissioner of the Big Ten, “How the Big 10 Challenged Big Media. And Won.”
Long-time Anheuser Busch vice president of brand management and marketing consultant, “Building a Consumer Products Brand Through Sports and the Birth of the Bud Light Brand.”
VP of Learfield Sports (sports media rights holder for 30 universities including Penn State), “Marketing of Sports Media and the Case for Sales Leadership Skills.”
NBA Marketing Director, “Creating and Marketing a New Developmental League within the NBA.”
Pittsburgh Pirates Marketing Director, "Creating a New Generation of Pirates Fans."
Learfield Sports/Penn State Sports Properties General Manager, "Activating and Leveraging Sports Sponsorship Packages."
VP Club Business Development, NFL
ESPN Director, "Programming and Marketing ESPNU to College Students"
vice president and chief financial officer, Major League Baseball Advanced Media, “Marketing of On-line Content and Services to 'Out of Market' College Student Fans of Major League Baseball.”
EVP of Marketing, Pittsburgh Penguins, "Using Technology and Social Media to Build Fan Interest"
Dr. David Joyner
Former Penn State Athletics Director
SVP, IMG Consulting
Dr. Wayne S. DeSarbo
Executive Director, CSB&R
SVP, PGA Champions Tour
Former PSU Football Assistant Coach
President, HBO Sports
CMO, US Olympic Committee
Chairman and Founder, Greenberg Sports Group
VP, Event Operations and Event Services, Philadelphia Eagles
Director of Sales, Tampa Bay Buccaneers
Professor and Francis G. Winspear Fellow of Business Strategy, University of Victoria
Former GM, New York Jets
Managing Executive of Global Sports Media Rights, Wasserman Media Group
National Sales Director, IMG/Learfield Ticket Solutions
Executive Director, Marketing, AT&T
All sessions of the Speaker Series are open to Penn State students, faculty, staff, and the general public.