Panel Discussions
| Discussion | Members |
| Teams and Leagues | Ernie Accorsi NFL |
| Rick Janac General Manager, State College Spikes / Pittsburgh Pirates |
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| Greg Myford Penn State Associate Athletic Director, Former Detroit Pistons and Tampa Bay Lighting marketing executive |
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| Vernal Taylor Senior Marketing Manager, NBA Global Marketing Partnerships |
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| Malcolm Moran—Moderator Former New York Times MLB, college football and basketball reporter; Director PSU John Curley Center for Sports Journalism |
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| Sports Marketing and Sponsorships | Mike Felici General Manager Learfield Sports |
| Mike Stevens Senior Vice President, PGA |
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| Thomas Shannon Vice President, Major Groups, Bank of America |
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| Dr. Jennifer Chang Coupland—Moderator Clinical Assistant Professor of Marketing |
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| Ownership and Finance | Chris Bevilaqua Sports Capital Partners Principal |
| Jesse Neumeyer JP Morgan Finance Industry Associate |
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| Jim Plake SVP-CFO, Pittsburgh Pirates |
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| Dr. Randy Woolridge—Moderator Goldman Sachs and Frank Smeal Endowed University Fellow and President, Nittany Lion Fund LLC |
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Moderators
- Dr. Randall Woolridge, Goldman Sachs and Frank Smeal Endowed University Fellow and President, Nittany Lion Fund LLC
- Malcolm Moran, Director, PSU John Curley Center for Sports Journalism and 20-year veteran New York Times sports reporter (MLB, college basketball and football)
- Dr. Jennifer Chang Coupland, Clinical Assistant Professor of Marketing