In the News
03/13/2016 - Centre Daily Times - Everyone knows that the March Madness “Big Dance” equals big hype; but for sports marketers, this yearly NCAA basketball tournament equals big opportunity. For the sport’s most loyal fans, watching the 40 minutes of play on the court is just a small portion of their interest and need for interaction with their favorite team — and that team’s brand. Conversely, the sports industry — like any business — depends principally on these heavily involved consumers, in this case, the fans. (Focus on research: March Madness is the avid sports fan’s (and sports marketer’s) dream)
02/24/2016 - Penn State News - Three popular Penn State Smeal College of Business entities have combined to create a unique opportunity for students who have an interest in the business of sports.
The Sports Business Club, Penn State Marketing Association, and the Smeal Center for Sports Business and Research will be hosting the inaugural Sports Networking Night at 6 p.m. Tuesday in the Business Building. (First Sports Networking Night planned for Penn State Smeal students)
04/23/2015 - Penn State News - Thirty students in John Powell’s Sports Marketing 443 class are working to devise a marketing plan they hope Fox Sports will utilize to help it take on the “Worldwide Leader in Sports.”
“The goal of this project is to expose a generation of younger sports viewers to 'Fox Sports Live',” Powell said. “At the very least, the winning concept would help put Fox Sports Live on a more even footing in younger viewers’ minds.” (Marketing students compete to help Fox Sports beat rival)
05/27/2013 - Street & Smith's SportsBusiness Journal - Advisory Board member Brian Lafemina, the NFL’s vice president of club business development, discussed the new plan offering NFL Red Zone Mobile to all NFL Season Ticket holders. "“Buying a season ticket shouldn’t be just an entrance to 10 games. It should be your passport to a relationship with the club you are a fan of,” said Brian Lafemina, the NFL’s vice president of club business development. “NFL marketing is working on a brand and name around this. … It really will be a platform we will roll out leaguewide.” (Season-ticket holders getting mobile RedZone)
04/29/2013 - Huffington Post - Wayne DeSarbo, executive director of the Center for Sports Business and Research at Penn State, said Nike needs to move quickly with Collins; after all, he’s a 34-year-old free agent with no guarantee he’ll play in the NBA next year. Even if he does, he may not get the minutes to maintain the attention of consumers.
“The value to [Nike] is going to be contingent on his being able to secure another job some place,” said DeSarbo. “It’s probably to their advantage to move as fast as possible and to jump on that sooner rather than later. If he can’t find a job, what are you going to advertise?". (Jason Collins May Get Big Endorsement Deals)
02/11/2010 - Smeal Research With Impact - One of the main goals for Smeal's Center for Sports Business & Research is to bridge the gap between research, education, and the sports industry. By studying the topic of fan avidity, providing students with career counseling, and reaching out to industry professionals, executive director Wayne DeSarbo and associate director Andrew Bergstein continue to move forward in spite of a challenging economy. (Smeal Sports Center Moves Forward)
03/31/2009 - Penn State Live - The Center for Sports Business & Research (CSB&R) at Penn State’s Smeal College of Business has reached an agreement with TNS, the world’s largest custom research business, for direct access to data from the ESPN Sports Poll, considered the industry standard for monitoring the overall status and health of the sports industry from the fans’ perspective. (Center for Sports Business & Research and the ESPN/TNS Sports Poll)
03/08/2009 - The Star-Ledger - Wayne DeSarbo, executive director of the Center for Sports Business & Research, comments on the competition between the Meadowlands' Izod Center and Newark's Prudential Center to book concerts and other entertainment. "What they need is cooperation, not a war," he said. "They should be thinking about making the pie larger, not getting a bigger piece of the pie." (Izod Center and Prudential Center battle to be the area's top venue)
01/18/2009 -- Wayne DeSarbo, executive director of the Center for Sports Business & Research, comments on how the current recession could impact fan behavior. "It's hard to predict exactly what's going to happen, but one thing is clear: Those types of activities involving monetary outlay will most likely decrease as consumers tighten their belts." (Sports are not recession-proof — and the worst may be yet to come)
01/18/2009 -- Andrew Bergstein, associate director of the Center for Sports Business & Research, comments on the possibility of a preseason NFL meeting of the Steelers and Eagles taking place at Beaver Stadium. “It would probably be huge,” Bergstein said. “You could imagine every store which sells Penn State merchandise having NFL-licensed merchandise carrying design, slogans and logos for this very special event.” (Dreaming of a Beaver Stadium matchup?)
01/13/2009 -- Advisory Board member Lisa Baird is named Cheif Marketing Officer of the USOC. "I am excited by the opportunity to join the USOC," Baird said. "The Olympic brand is iconic and has a tradition of successful partnerships with the world's leading global corporate brands. I am looking forward to working with the USOC team, National Governing Bodies and Corporate Partners to create marketing and consumer products programs that build new audiences and loyalty to the Olympic Movement." (U.S. Olympic Committee Names Lisa Baird Chief Marketing Officer)
11/23/2008 - The Los Angeles Times - Wayne DeSarbo, executive director of the Center for Sports Business & Research, comments on the current economic situation, and its effect on the sports world. "In some sense every economic condition presents not only a loss, but an opportunity . . . which is exactly what we are seeing now," DeSarbo said. "Star players are going to get their money. It is going to be the middle-range guys who are going to get squeezed." (Economy Could Bring Out the Bear in Sports)
11/17/2008 -- Friday night, Pittsburgh Pirates team president Frank Coonelly and Chief Financial Officer Jim Plake held a discussion on economic downturn's impact on professional baseball. Both executives are Penn State alums, and came back to talk with students in the new Center for Sports Business & Research and anyone interested in the subject. The two spoke in front of about 70 people. (Baseball Executive Talk Economy)
10/22/2008 -- Andrew Bergstein, associate director of the Center for Sports Business & Research, comments on Budweiser's sports marketing strategy in light of its purchase by InBev. "In terms of the success of Bud and Bud Light, the excellent campaign fusing these brands to the psyche of American beer drinkers through sports marketing has played a large role," Bergstein said. "Logic would suggest InBev would want to continue this strategy." (Major League Baseball And Budweiser: Why InBev's Purchase Of Anheuser-Busch Won't Ruin The Great American Tradition)
10/19/2008 -- Wayne DeSarbo, executive director of the Center for Sports Business & Research, comments on the effect of the financial crisis on the sports industry. "Teams and events that depend most heavily on sponsorships, naming rights and luxury suites will probably be first to feel the economic tremors. But the downturn could influence merchandising, concessions and marketing, and eventually, DeSarbo said, if it persists, the effects could touch ticket sales and player salaries." (Even Sports Teams Aren't Immune To The Economic Crisis). This article also appeared on several news Web sites.
10/16/2008 - MSNBC - Andrew Bergstein, associate director of the Center for Sports Business & Research, comments on the effect of the death tax on NFL owners. "The ownership model has significant benefits in the financial success, stability, and governance of the NFL," Bergstein said. "But as the values of the franchises increase dramatically, it does introduce a significant tax complication, which could reduce the pool of potential owners." (NFL Owners Have Rooting Interest In Election)
09/19/2008 - The Washington Times - Wayne DeSarbo, executive director of the Center for Sports Business & Research, comments on the effect of the current financial crisis on professional sports. "My sense is that it's not going to have much of an effect," DeSarbo says. "Unless we see a full-blown recession or even worse, sports will hold up well." (Leagues Not Yet Hit By Wall Street's Slide)
09/18/2008 -- Wayne DeSarbo, executive director of the Center for Sports Business & Research, said of the economy's impact on sports, "My sense is that it's not going to have much of an effect. Unless we see a full-blown recession or even worse, sports will hold up well." (Major Sports Leagues Weathering Storm Of Global Credit Crunch)
09/07/2008 - The Associated Press - Andrew Bergstein, associate director of the Center for Sports Business & Research, comments on swimmer Michael Phelps' brand. "He's probably the most successful swimmer ever. Having said that, it's swimming, not basketball or football," Bergstein says. (Long-Term Plan Aids Marketing Of Michael Phelps). This article appeared on about 100 news Web sites and in newspapers.
- Andrew Bergstein, associate director of the Center for Sports Business & Research, comments on the economy's effect on minor league baseball. "Near-end destinations get more of their local market," Bergstein says. "With previous recessions, people's geographic set has shrunk. They stay closer to home and do things that are less expensive." (Economy Pitching Spikes A New Challenge)
03/06/2008 - Milwaukee Journal-Sentinal - Andrew Bergstein, associate director of the Center for Sports Business & Research, comments on the affect of Brett Favre's retirement on the Packers television ratings. "If the team takes a downturn, it would have an effect on fans who want to watch the national teams that are doing well," said Bergstein. "If it were a team that wasn't so iconic on a national level, there would be more of a concern. Time will tell." (Experts: Packers Will Stay Popular)
03/03/2008 - Centre Daily Times - Article on a mock baseball arbitration co-sponsored by the Center for Sports Business & Research. "Pittsburgh Pirates vice president and general counsel Larry Silverman didn't need all of his arbitration gear when he walked into Room 110 of Penn State's Business Building last week." (PSU Students Receive Lesson In Arbitration)
03/02/2008 - Centre Daily Times - Article on Smeal's Center for Sports Business & Research. "The new Center for Sports Business Research at Penn State is poised to tap into a potentially lucrative market by developing intellectual research into the business of sports." (New Center To Study Sports Market)
02/25/2008 -- Article on a mock baseball salary arbitration co-hosted by the Center for Sports Business Research. "Smeal's Center for Sports Business Research and Dickinson's Institute for Sports Law, Policy, and Research hosted the mock salary arbitration meeting last night. Pittsburgh Pirates second baseman Freddy Sanchez's salary was the topic of debate as Pirates Vice President and General Counsel Larry Silverman overheard the presentations." (Students Learn To Negotiate Salaries)
02/25/2008 - WTAJ-TV - Andrew Bergstein, associate director of the Center for Sports Business Research, explains the mock baseball salary arbitration event to viewers of the 11 p.m. newscast.
02/25/2008 -- Andrew Bergstein, associate director of the Center for Sports Business Research, writes in an op-ed about the history of THON. "It was so loud that I couldn't hear in whose memory D.J. Larry Moore was dedicating the song as he raised a finger aloft, but I immediately thought of my friend Kevin, who gave his life 'for the kids' in 1977—the first year the Dance Marathon changed from a weekend of social recreation into a charitable event." (31 Years Later, Thon Leader Remembered)
02/03/2008 - The Washington Times - Wayne DeSarbo, executive director of the Center for Sports Business Research, comments on the rivalry between the New England Patriots and New York Giants in light of the Super Bowl. "They play in different [conferences], so it's tough," said DeSarbo. "It might be two or three years before they play each other again." (Patriots, Giants Produce Less Ire)
02/01/2008 - Pennsylvania Business Central - Article on Smeal's new Center for Sports Business Research. "Penn State's Smeal College of Business announced Jan. 16 that a new research center has been established, dedicated to the study of sports business." (Penn State Launches Sports-Business Research Center)
01/17/2008 -- Article on Smeal's new Center for Sports Business Research. "Penn State's Smeal College of Business established a research center dedicated to the study of sports business. The Center for Sports Business Research will focus on the development of academic and applied empirical research in the sports industry, while helping to define educational opportunities for students looking to start careers in sports business." (Penn State Launches Research Center To Focus On Sports Business)
01/16/2008 - Street & Smith's SportsBusiness Daily - News brief on Smeal's new Center for Sports Business Research. "Penn State Univ.'s Smeal College of Business has established the Center for Sports Business Research. The center will work in conjunction with the university's communications and law sports research centers to bridge the gap between existing academic research on sports business and relevant practitioner issues in the industry." (Penn State Establishes Center For Sports Business Research)