Greg Myford has joined the Penn State athletic administration as Associate Athletic Director for Marketing and Communications, Tim Curley, Director of Athletics, announced today.
Myford is returning to his alma mater after spending the past twelve years with Palace Sports & Entertainment. He most recently served as Senior Vice President of Corporate Development, working with the National Hockey League’s Tampa Bay Lightning, the Arena Football League’s Tampa Bay Storm and the St. Pete Times Forum, home of the Lightning and Storm.
Myford’s responsibilities will include oversight of marketing and promotions, the athletic ticket operation, sports information, publications and, the official website of Penn State Athletics. Much of his attention will be focused on working with the recently created Football and Basketball MarCom (Marketing and Communications) unit, expanding the services of the athletic ticket operation and developing new and expanding exiting revenue opportunities. His appointment is effective November 26.
“We are pleased to have someone with Greg’s talents and initiative join the Penn State team,” said Curley. “Greg brings substantial experience and demonstrated success in corporate marketing and development for one of the premier sports and entertainment companies in the nation. We are looking forward to Greg’s contributions in all aspects of our marketing and external relations initiatives.”
From Grove City, Pa., Myford graduated with honors from Penn State in 1986, earning a B.A. in Broadcast Journalism. He began his career in athletics with Home Team Sports, a regional sports network based in metropolitan Washington, D.C. He served as Promotions Coordinator from 1987 through April 1989, when he was promoted to Senior Account Executive, serving in that position until October 1992.
Myford left HTS in '92, beginning a twelve-year association with Palace Sports & Entertainment. From 1992-2003 he was based in Auburn Hills, Mich., serving in several different capacities for the National Basketball Association’s Detroit Pistons, the WNBA’s Detroit Shock, the AFL’s Detroit Fury, the DTE Energy Music Theater and the Palace of Auburn Hills.
He began his career with Palace Sports & Entertainment as a Senior Account Executive for 2 years, was Director of Sports Sponsorship Sales for 2 years, and Vice President of Sponsorship Development for 2 1/2 years. From August 1999 – 2003, Myford served as Senior Vice President, leading the company’s sponsorship and business development.