The Center for Sports Business & Research includes academic programs as part of its multi-faceted mission. Initially focused on undergraduate business students, the academic initiative educates students about the unique aspects of the sports industry, including for those who plan to combine their business degree and functional major with a concentration related to sports and enter the industry after graduation.
Courses include Introduction to the Sports Industry and Sports Marketing. The vast resources of Penn State are also available to students through classes in arena management, sports communications, sports ethics, sports history, sports law and public policy and sports philosophy. A minor in Sports Studies is under consideration, although the above listed classes are already available to undergraduate students.
Networking opportunities are made available to students as well as faculty, staff and alumni, including the new Smeal College on-line networking initiative will include a sports peer group beginning fall 2008.