Dr. Stephen Ross is an Associate Professor of Sport Management, and the Director of Undergraduate Studies in the School of Kinesiology at University of Minnesota. He earned his bachelor’s degree I Marketing from Clemson University in 1997, master’s degree in Parks, Recreation, and Tourism Management in 1999 from Clemson University, and his Ph.D. in Leisure Studies from University of Illinois in 2003. Dr. Ross’ main interests include brand management of sport entities, sport consumer psychology, and global marketing of sport.
Dr. Ross has published over 30 manuscripts in scholarly journals with a research focus on sports marketing, specifically sport brand management and sport consumer psychology. His work has appeared in journals like Journal of Sport Management, European Sport Management Quarterly, Journal of Brand Strategy, and the International Journal of Sport Management. One of his papers published in Sport Marketing Quarterly, was selected as article of the year. Dr. Ross has presented over 70 papers at academic conferences. One of his presentations has won the best research paper competition at the Sport Marketing Association (SMA) conference, and he has been named a research fellow for the North American Society for Sport Management (NASSM).