Scott Horner currently serves as the Director of Communications at Octagon, the world’s largest and foremost athlete representation and sports and entertainment marketing agency headquartered in McLean, VA. Based in the firm’s Athletes & Personalities Division, Horner is tasked with leading the internal and external communications initiatives for Octagon, along with spearheading many of the proactive public relations platforms for the agency’s expansive roster of clients. Some of the Octagon clients that Horner works with on their behalf include Emmitt Smith, Bill Cowher, Stephen Curry, Jimmer Fredette, Herm Edwards, Andrea Kremer, Pudge Rodriguez, Justin Tuck and Jimmie Johnson among others.
Now in his sixth year with Octagon, Horner also plays an integral role in the division’s client marketing efforts while also spearheading the corporate speaking business for the firm’s highly-sought after speaking talent. In 2008, Octagon was named the inaugural winner of the Sports Agency of the Year by the Sports Business Journal and is regularly lauded as one of the best agencies in the industry.
Prior to joining Octagon, Horner served a two-season stint with the Philadelphia Eagles as a Graduate Assistant in the club’s Football Media Services Department. In this role, Horner was an integral member of the department that served as the liaison between the players and coaches and the national, regional and local media outlets who covered the team on a daily basis. Horner also was a member of the club’s advance team for Super Bowl XXXIX in Jacksonville, FL. During his tenure with the team, the Eagles PR staff was awarded The Pete Rozelle Award, an honor given by the Pro Football Writers Association of America to the NFL’s top PR staff.
A native of York, PA and a graduate of Penn State University with a degree in Advertising and Public Relations, Horner also had a previous eight-month internship with the Major League Baseball Players Association and volunteered in Penn State’s Sports Marketing and Promotions Department.
Horner is also an adjunct professor at Georgetown University’s Sports Industry Management graduate program where he co-teaches a class in Sports Communications and Public Relations. A founding member of the Washington Sports Business Professionals organization, Horner often speaks to undergrad and grad classes at University of Maryland and George Washington among other schools.