Roger Garder joined Learfield as a junior in college at Missouri in 1982. At the time, the company was named Missouri Network, Inc., but changed shortly thereafter to Learfield, reflecting the growth beyond the state borders. His background is agriculture and he began working at a small hometown radio station when he was 15. So, marrying the two, Roger thought he wanted to be a farm broadcaster, and indeed, that's how he got his start with Learfield. (Brownfield, their farm network, is the largest of its kind in the country, serving about 300 radio stations in the corn/soybean belt).
Roger soon realized he was more interested in the business than being on the air. So, he transitioned into jobs doing affiliate work, sales, customer relations with athletic departments, and company management. Today, Roger handles corporate development projects for the company.
"As much as anything, I'm a dinosaur, having been with the same company for 28 years!"