Dr. Patrick Walsh is an Assistant Professor of Sport Management at Indiana University in Bloomington, Indiana. He joined IU in the Fall of 2010 after spending two years as a faculty member at the University of Miami (FL). His research focuses on the brand management practices of sport organizations and how they can best harness the power of their brand in order to further their business objectives. Specifically,
Dr. Walsh's research examines brand extensions in sport, the brand associations that consumers hold for sport teams, and how various marketing activities might enhance or dilute brand equity. In addition, he has examined the effectiveness of in-game advertising and brand placement within sport video games. Dr. Walsh has been published in journals such as Sport Marketing Quarterly, the International Journal of Sport Management and Marketing, and Sport Management Review.
Prior to entering academia Dr. Walsh worked in marketing for the NFL's Buffalo Bills and was an Associate with Velocity Sports and Entertainment. While at Velocity he developed and executed strategic marketing plans for a number of today’s top sponsors of professional and collegiate sport properties such as the NFL, NASCAR, the PGA Tour and the Bowl Championship Series.