Research

Research

The current research program of the Center is presented, identifying three ongoing projects.

The Center for Global Business Studies is currently conducting research on emerging multifunctional business issues that shape the global environment. In addition, the center is developing an interactive MBA-level course, Global Business Strategies that will provide business professionals and students learning modules through the use of a CD-ROM and the Internet.

The following ongoing research programs are the focus of the Center's research.

Cross Cultural Teams

Market Concentration

Multimedia Instruction

Cross Cultural Teams

The current research program of the Center is presented, identifying three ongoing projects.

The shift to the business unit structure, however, has not diminished the need to coordinate within functional or geographic areas. In addition, large global accounts have often required a single point of contact within the global firm. In these cases, cross business unit coordination becomes crucial in areas such as research, new product development, and managing the firm's identity. Often this is done by cross-cultural teams. Consequently, there is a need to determine how cross-cultural teams can work effectively with a firm's strategic intent.

The Center for Global Business Studies, in conjunction with a distinguished cross section of global business leaders, will benchmark and compare the studied firms' operations and will identify what successful global companies are doing in this area. The Center has completed the interviewing of four global teams at Compaq and is in the process of interviewing teams from Celanese AG. The Center is hopeful of attracting a few more companies to participate in this study. Once the study of the teams of all the participating companies has been completed, the Center will present its findings.

Market Concentration

The Center for Global Business Studies has conducted a study on market concentration in several industries (1950-present) and has published its findings as the lead article in The Harvard Business Review (July-August 2000) , entitled "The Dubious Logic of MegaMergers."

Over the past ten to fifteen years, industries have been consolidating and fewer companies are dominating various markets. The results of this consolidation have been the creation of more oligopolistic behaviors in the industries studied. In addition to consolidation, various industries are also involved in strategic alliances, which have accelerated these trends.

In addition to continuing its market concentration study of several industries on a global basis, the Center has started to focus on regional markets to discover if there is regional concentration of industries. The Center is focusing on four regions, namely, North America, Europe, Asia, and South America, and has compiled data on four industries: oil production; oil refining; aluminum; and automobiles (1980-Present).

Multimedia Instruction

The concept of long-distance education is hardly a new one. However, cutting- edge technology has stimulated the design and development of distance education learning modules in multimedia formats. At the Center for Global Business Studies, we are harnessing these technologies to design an interactive MBA-level course on global business strategies.

This year the Center has completed its first CD-ROM entitled Global Strategic Management in the New Millennium. This CD features Mr. William Schreyer, Chairman Emeritus, Merrill Lynch & Co., Inc., and other CEOs of prominent global organizations and focuses on helping firms develop global strategies to compete in the new millennium. The Center is also in the process of developing two other CDs, one entitled, The Dubious Logic of Global Mega Mergers, which focuses on the market concentration in a variety of industries, and a second which focuses on convergence in the information technology industry.