Twenty Hot Areas for eBRC Research

The following domains of research, along with a number of sub-domains, are presented to guide the doctoral students efforts and are not meant to be a constraint on doctoral research in the domain of e-Business.

1. Adaptive organization
   1. Process Innovation
   2. Adaptive Processes
   3. Process Integration
   4. Integrating SCM and CRM


2. Knowledge Management
   1. Business Models and ROI
   2. Best Practices
   3. Metrics and Models
   4. Knowledge Portals and its their Impact
   5. e-Learning Best Practices
   6. Content Management


3. Usability and Accessibility of Enterprise Applications
   1. Success Predictors
   2. Mobile Business Processes
   3. Mobile/Wireless Applications
   4. Data Integration
   5. Integrating CRM and SCM


4. Privacy Issues and Policies
   1. Best in class practices
   2. Privacy Seal Considerations
   3. P3P (Platform for Privacy Preferences) Issues
   4. Security Certification
   5. Legislative issues
   6. Customer Education/Choice/Protection/Communications


5. Customer Relationships
   1. Business to Consumer (B2C)
   2. Lead Generation and Marketing Innovations
   3. Models for Integrating CRM, SCM and PLM
   4. Business Models, ROI and Cost Management
   5. Customer Loyalty framework
   6. Touch points
   7. Multi channel marketing
   8. Context and Life Cycle Management
   9. Impact of mobile customers


6. ROI of online investments
   1. Metrics — performance measures and leading indicators
   2. Benchmarks
   3. Dashboards


7. Business Markets (B2B)
   1. Business Models, ROI, Technology Management
   2. Process Models
   3. CSF's for Private and Public Exchanges
   4. XLM/EDI and machine-to-machine transactions


8. Business Analytics
   1. Market Analytics
   2. Analytical CRM
   3. Data Mining


9. Human Interfaces
   1. Data Retrieval and Scalability Methods
   2. Voice-Driven Interfaces
   3. Accessibility for Disabled People
   4. Interoperability of Enterprise Applications
   5. Cultural issues of mobile work force


10. Disruptive Technologies
    1. Integration with enterprise systems
    2. Transformation of Business Processes
    3. Impact on Organization Models
    4. Business Models and Best Practices


11. Personalization
    1. Techniques
    2. Business impact
    3. Customer acceptance
    4. Privacy


12. Online Marketing
    1. Call center environment
    2. Hybrid marketing channels (multi-channel CRM, resource allocation, etc.)
    3. Online customer behavior (Satisfaction and loyalty)
    4. Viral marketing
    5. Trust in online markets
    6. E-mail marketing
    7. Web site design
    8. Portal
    9. Web/Tele sales
    10. Resource allocation across channels


13. Product Life Cycle Management
    1. Collaborative Product Development
    2. Business and Technology Models
    3. Syndication Product Development
    4. Best Practices For Collaborative Development


14. Managing Brands online
    1. Online brand image and brand equity
    2. Consistency between online and offline brand image
    3. Online brand loyalty


15. Small and Medium Businesses
    1. Retail Business Trends
    2. Collaborative Commerce
    3. Business Models and ROI
    4. Vertical Service Provider (VSP) Business Model


16. Mobile/Wireless
    1. Security and Authentication
    2. Best Practices
    3. Business Models and Best Practices
    4. Integration and standards to integrate wireless, e-business and legacy applications


17. Supply/Value Chains
    1. Product/Service Value Chains for Software
    2. Best Practices, ROI and Cost Management
    3. Demand fulfillment systems that reduce inventory, increase product variety and smooth-out demand fluctuations


18. Legal and Tax issues of e-commerce
    1. Intellectual property
    2. Internationalization


19. Search Techniques
    1. Focused and Customized Engines
    2. Intelligent Agents


20. Intelligent Manufacturing
    1. Value/Demand Chain Analysis
    2. Securitizing Supply Chains
    3. GIS Applications/Links
    4. Build to Order
    5. Human-system Interfaces
    6. Optimization using Hybrid Systems
    7. Collaborative/Lightning manufacturing