Institute for the Study of Business Markets (ISBM) Advisory Board

The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business. ISBM is networked with researchers, educators, and practitioners in business-to-business marketing in companies and universities throughout the world.

Members of the ISBM Advisory Board are listed below.

Jim Anderson
William L. Ford Distinguished Prof. of Mktg & Wholesale Distribution, Kellogg School of Mgmt, Northwestern

Margery Auvinen
ISBM Associate Director-West Coast

Johann Baumgartner
Department Chair, Marketing

Horst Bender
ISBM Associate Director-Europe

Brian Berg
Global Marketing Manager, Timken

Walter Clevenstine
Director, Strategic Planning, Bayer MaterialScience LLC

Dave Cranmer, ’76
Senior Researcher, NIST, MEP

George Cressman
Strategic Pricing Group, a member of Monitor Group

Bob Donath
Bob Donath & Company

Mary Donato
Associate Director, ISBM

Jackie Ekey
Director, Market Communications, Swagelok

Raj Grewal
Associate Research Director & Professor of Marketing, ISBM-Penn State

Irv (Irwin) Gross
Co-Founding Director ISBM & Professor Emeritus of Marketing, ISBM-Penn State

Wes Johnston
Director, CBIM, Department of Marketing, Georgia State University

Adrian Joseph
Marketing Manager, Parker Hannifin, TechSeal Division

Mike Kullman
Director, Corporate Marketing, DuPont Company

Gary Lilien
Distinguished Research Professor of Mgmt Science, Research Director, ISBM-Penn State

Helene Mathern
Director, ISBM-Penn State

David Muldoon
Vice President, NAFTA, Ciba Specialty Chemicals

Ralph Oliva
Executive Director, ISBM-Penn State

Richard Owen
CEO, Satmetrix

Sam Parker
Director, Management Systems, AT&T

Peggy Schipper, '79, '82g
Commercial Development Manager, Arkema

Rick Segal, Jr.
Chief Executive Officer, HSR Business to Business, Inc.

Charlie Stryker
President, Venture Development Center Inc.

Bob Thomas
Professor of Marketing, Georgetown University

Fred Wiersema
Founder & President, Customer Strategy Group LLC